Following a tough competition between the mega technology giants of Apple, Facebook and Google, it was finally announced today that Google won the heart of the famous Israeli startup company called Waze. Waze is a social traffic & navigation app based on the world’s largest community of drivers sharing real time road info.
According to Bloomberg the acquisition is of $1.1 billion, making it one of the largest purchases in Israeli history. According to the speculations Waze preferred to be acquired by Google and not by Apple or Facebook, as Google has already a development Campus in Tel Aviv which has a headcount of several hundreds of employees.
Waze is one of the few companies out there that is bringing that kind of search together with actual map data and a social layer, so now the marriage had been announced: Google Maps and Waze, outsmarting traffic together.
way to go to the Israeli startup scene !
Below is a Tel Aviv – the financial hub of Israel. Every image is clickable.
way to go Waze, way to go !
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